2015 - Super Bowl XLIX: Apollo House --The company initiative was to build brand awareness, create community engagement through social media and strengthen C-Level network relationships.

The Arrogant Butcher was transformed into "The Apollo House" by rebranding the entire inside of the venue and hanging a 15 foot marque sign outside the building directly in the middle of "Super Bowl City". We created exclusive CEO invitations incorporating a video with Larry Fitzjerald directly asking the recipient to come join the experience. We launched #apollohouse for the media and community to post their experiences as we hosted multiple MSNBC broadcasts, NFL Player Q&A sessions including Joe Namath, Opening Night with Ryan Seacrest and much more.

 

The outcome was a success.  The Apollo marque was perfectly positioned continuously in the background of local anchors reporting the festivities of downtown all week. There were significant surges with #apollohouse throughout the initiative, especially during major broadcasts. 

Role: Creative Director. This is a site for a non-profit with an established message and direction who needed help with brand essence. There were challenges with previous sites translating the mission. I created a corporate and style guide, mapped a wireframe off a provided template and continued to created all needed assets and put together the site.

Browse screenshots of the site by clicking on the LARGE gallery thumbnail above.

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Digital

Marketing Manager - Art Director

I have over 12 years experience in collaborating with developers to create intuitive, relevant and beautiful websites. They range from integrated data-driven processes to skinning proprietary functions into client sites to simple marketing image updates. 

See below a couple snap shots from these sites. Click image to see project details.

Betta Place, Inc.
FreddyFrog.org Curriculum Site
Apollo Education Group
Corporate Social Responsibility Site

Role: Sr. Art Director. This was a fun, collaborative and rewarding project. Led a dynamic team of developers, designers, copy writers and videographers to create a custom portion of the company website dedicated to Apollo's corporate social responsibility.

Original project launch - 2012 with annual updates through 2015.

Browse screenshots of the site by clicking on the LARGE gallery thumbnail above.

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Role: Creative Director. Complete site overhaul. After creating the company brand style-guide,  I was asked for advice  on their website. I created a wireframe to convey UI and UX based of the available applications provided on wix.com. I then migrated all relevant content from the existing site into the new interface I crafted from a blank template. 

Browse the "Before" pictures at the tale end of the gallery above by clicking on the LARGE thumbnail.

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Website - BEFORE
Website - BEFORE
Website - BEFORE
Website - BEFORE
Website - BEFORE
Website - BEFORE

Role: Art Director. Worked with a lead web developer to wireframe, brand and design a B2B website for Shutterfly. Client provided content outline.  The project was a success and was live through 2013 when Shutterfly decided to no longer provide the service. Original project launch - 2009 

Browse screenshots of the site by clicking on the LARGE gallery thumbnail above.

Freelance
Freelance

Collaborated with client to design investment report to convey the vision of multiple stakeholders. Originated template reflecting the brand's standard.

Freelance
Freelance

Collaborated with client to design investment report to convey the vision of multiple stakeholders. Originated template reflecting the brand's standard.

Freelance
Freelance

Collaborated with client to design investment report to convey the vision of multiple stakeholders. Originated template reflecting the brand's standard.

Creative Director
Creative Director

Created company brand and logo. Defined style guide, photographed product and developed collateral booklet.

Creative Director
Creative Director

Created company brand and logo. Defined style guide, photographed product and developed collateral booklet.

Art Director
Art Director

I conceptualized the multiple components for this collateral package. I sourced licensed images, product, made 2 custom templates, graphically laid everything out, created a perfect bound hard cover book, incorporated data driven components to add personalization including taking the recipient to a personal URL for their promotion.

Art Director
Art Director

I conceptualized the multiple components for this collateral package. I sourced licensed images, product, made 2 custom templates, graphically laid everything out, created a perfect bound hard cover book, incorporated data driven components to add personalization including taking the recipient to a personal URL for their promotion.

Art Director
Art Director

I created the branding, designed each collateral piece individually to create the collage for the front of the booklet and to place as product choices inside the catalog. Then created the catalog its self.

Sr
Sr
Art Director
Art Director

I created the branding and content placement outline. Then created the catalog its self.

Art Director
Art Director

I created the branding, designed each collateral piece individually to create the collage for the front of the booklet and to place as product choices inside the catalog. Then created the catalog its self.

Art Director
Art Director

I conceptualized the product, made the die template, graphically laid it out, incorporated data driven components to add personalization including taking the recipient to a personal URL for their promotion.

Art Director
Art Director

Using existing artwork and brand, I created the mechanical and layout for the point of purchase display.

Art Director
Art Director

I conceptualized the product, made the die template, graphically laid it out, incorporated data driven components to add personalization including taking the recipient to a personal URL for their promotion.

Creative Director
Creative Director

Created brand and logo. Designed stationary suite including this Power Point template.

Creative Director
Creative Director

Created brand and logo. Designed stationary suite including this Power Point template.

Creative Director
Creative Director

Created brand and logo. Designed stationary suite including this Power Point template.

Sr. Art Director
Sr. Art Director

Over saw the development of the Corporate Social Responsibility department's collateral design and web site development.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

Our company was ranked the #1 Direct Marketing Firm in the Business Journal's "Book of Lists". I acquired 3 licensed images and photoshopped them together to convey the message "Go Direct" assigned by the CMO.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

Design created for product to be purchased on company website targeted to the medical industry.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

I conceptualized this design for the client, graphically laid it out, incorporated data driven components to add personalization including taking the recipient to a personal URL for their promotion.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

I conceptualized this design for the client, graphically laid it out, incorporated data driven components to add personalization including taking the recipient to a personal URL for their promotion.

Sr. Art Director
Sr. Art Director

Designed company collateral for a targeted department initiative.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

Designed company marketing card. Sourced licensed image.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

I conceptualized this design for the client, graphically laid it out, incorporated data driven components to add personalization including taking the recipient to a personal URL for their promotion.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

I conceptualized this design for the client, graphically laid it out, incorporated data driven components to add personalization including taking the recipient to a personal URL for their promotion.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

Created company campaign look and feel.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

I created the branding, designed each collateral piece individually to create the product page as well as assets to placeon the website and interface during the card making process. Then created the online gallery.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

Designed company marketing card. Sourced licensed image. I sourced 3 images and photoshopped them together.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

I conceptualized this to drive traffic to our company booth at an automotive trade show. I graphically laid it out, incorporated data driven components to add personalization including taking the recipient to a personal URL for their promotion.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

I conceptualized this to drive traffic to our company booth at an automotive trade show. I graphically laid it out, incorporated data driven components to add personalization including taking the recipient to a personal URL for their promotion.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

Designed company marketing card. Sourced licensed image.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

I conceptualized this design targeting attendees from an automotive trade show to follow up with their leads. I graphically laid it out, incorporated data driven components to add personalization including taking the recipient to a personal URL for their promotion.

Creative Service - Marketing Manager
Creative Service - Marketing Manager

I conceptualized this design targeting attendees from an automotive trade show to follow up with their leads. I graphically laid it out, incorporated data driven components to add personalization including taking the recipient to a personal URL for their promotion.

Print

1/1
Sr. Art Director
Sr. Art Director

Evolution of company logo. The original mark existed before I started work for Apollo. The word "Education" was then added to the legal name. Then the executive initiative was to have all 17,000 employees identify the parent company as "One Apollo". The concept is a reflection of the parent company branding being embraced by the four main subsidiary identities.

Sr. Art Director
Sr. Art Director

The executive initiative was to have all 17,000 employees identify the parent company as "One Apollo". My concept is a reflection of the parent company branding being embraced by the four main subsidiary identities. I assigned my Sr. Designer to collaborate and provide me other options.

Sr. Art Director
Sr. Art Director

To support the executive initiative of "One Apollo", I created a pocket folder to contain company information on each of the subsidiary identities. This folder would contain a die cut circle with one tab on each flap representing one college. When all the flaps come together they form a ring around the corporate mark completing the "One Apollo" logo. This is the front and back view - Assembled.

Sr. Art Director
Sr. Art Director

To support the executive initiative of "One Apollo", I created a pocket folder to contain company information on each of the subsidiary identities. This folder would contain a die cut circle with one tab on each flap representing one college. When all the flaps come together they form a ring around the corporate mark completing the "One Apollo" logo. This is the out side view - Not assembled.

Sr. Art Director
Sr. Art Director

To support the executive initiative of "One Apollo", I created a pocket folder to contain company information on each of the subsidiary identities. This folder would contain a die cut circle with one tab on each flap representing one college. When all the flaps come together they form a ring around the corporate mark completing the "One Apollo" logo. This is the inside side view - Not assembled.

In the 15+ years of working in the creative service industry I have done everything from brand development, logo design, concept for production, die cut templates, graphic design, organically created images, sourced licensed images, edited several photos to create one image, written content, strategized multi-media campaigns, integrated data driven materials, and more.

These galleries are just a small sampeling of my work.

Please click on the images in the galeries above and below to view the design details.

As the book designer, I created print ready files including page layouts, vector illustration components and book pagination; delivered assets for both the dust cover and the text block. Book title renderings are also used on official website.

 
 
 

Publishing

 

The publication of this book was launched by completing a successfully funded Kickstarter campaign. The initiative included video production, social media strategy and multi-channel design components. I created the print ready files for the book production including the cover, end-sheets and text block.

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